| T O P I C R E V I E W |
| Micke Y |
Posted - 2019/06/24 : 13:00:04
Försäljningen sjunker, märket stukas om, hela marknden har halverats i Japan.
Det ser mörkt ut i det långa perspektivet
quote:
Author: Lucio Cadeddu - TNT Italy
Published: June, 2019
On May 21 Onkyo, the renowned Osaka-based Japanese HiFi firm, announced that it had reached an agreement to sell the business to Sound United and Viper Holdings for $75 million on July 1. Sound United already owns several glorious and legendary audio brands, like Denon, Polk, Marantz, Definitive Technology, Boston and Classé. This acquirement will make Sound United one of the strongest portfolios of premium audio brands. Not only the audiovisual division of Onkyo will be acquired but also the brands Pioneer, Pioneer Elite, and Integra will become part of the Sound United portfolio (click here to read the official announcement on the Sound United website).
Onkyo President and CEO Munenori Otsuki declared: #8220;We will halt manufacturing in the AV business and aim for growth through OEM (original equipment manufacturing)#8221;. Why Japanese premium HiFi brands are selling their business, you might ask. Actually, according to the JEITA (Japan Electronics and Information Technology Industries Association) Japan's audio equipment market more than halved in just ten years: it was 85.3 billion yen in 2018 while it was 210.4 billion yen in 2008! This explains it all! Japanese audio equipment seems to be no longer attractive, though it should be remarked this is also a global problem: young generations use mobile devices to listen to their favourite music, and #8220;home#8221; equipment is not as attractive as it was when we, seasoned audiophiles, were young.
Onkyo and Sound United deal, which must be approved at a regular shareholders meeting on June 26, will let Onkyo retain the rights to its namesake brand and receive licensing fees from Sound United for products sold under that name. This, of course, will have a sad and deep impact on employees: this divestment will shrink Onkyo workforce by roughly 60% (now Onkyo has around 1,600 employees). Kevin Duffy, current CEO for Sound United, declared that #8220;Upon completion of the transaction, we will work tirelessly with the consumer audio division of Onkyo Corporation to ensure a seamless transition into the Sound United family so that all employees, customers and channel partners benefit from the enhanced breadth and depth of the new organization#8221;. Let's hope so, for the employees and their families.
As a proof Onkyo is not alone, let me remind you what happened to other glorious Japanese brands: in 2015 Pioneer sold its audio equipment business to Onkyo (that's why Sound United is acquiring both!) while Kenwood, which absorbed Trio, merged with JVC, in 2008. Sansui Electric went under in 2014 and now Doshisha sells Sansui branded products. Marantz and Denon merged in 2005 and were later acquired by the Sound United portfolio in March 2017. Even glorious US firms suffered from the shrinking of the audio market: Samsung now owns Harman Kardon and JBL.
Despite these legendary brands are disappearing or changing owners, there are new HiFi companies popping up every day. Many new small, niche Companies, often of the one-man band variety, prove there's still a vast interest in HiFi though there is no longer room for big, #8220;popular#8221; firms. What can be the sunset for some, might be a dawn for others.
|
| 7 L A T E S T R E P L I E S (Newest First) |
| FBK |
Posted - 2019/06/26 : 20:49:03
quote:
Hemmabio innebar lite konstgjord andning ett tag.
Just Hemmabio gör att även 2-kanalsintresset finns kvar för min del.
Sitta och se film utan bra ljud är som att lyssna på riktigt kassa musikinspelningar för min del. |
| Björn-Ola |
Posted - 2019/06/26 : 15:12:07
Det här gäller ju musikbranschen i sin helhet.
När det inte görs ny musik som engagerar så väcks inget hifi-intresse heller.
Hemmabio innebar lite konstgjord andning ett tag. |
| Circlomanen |
Posted - 2019/06/26 : 11:09:10
Såhär såg det ut när Japan-Hifi var livskraftig. |
| Circlomanen |
Posted - 2019/06/26 : 11:01:42
Att man gör Hifi snäll, slät och vad man tror är konsumentanpassad är Hifins självmord.
De måste återinföra glädje och "schwung" i sina produkter igen.
Hifi skall inte vara ett sömningt avmätt nickande till mäss-jazz.
Alla ungdomar som får höra den lilla söta HROAR10 som storgrabben byggde till en anställd på BRL i Göteborg får ett omdelbart och mycket kraftigt habegär. Får de lyssna på en fabriksbyggd låda med ett par JBL12or i så spyr de av uttråkning och leda.
Återinför dynamik, slagkraft och förmågan att återge icke-sinusoidala vågformer så kommer nog Hifi-industrin blomstra igen. |
| FBK |
Posted - 2019/06/25 : 21:57:56
Såg ett inlägg av dig Håkan64 i en annan tråd och jag håller med dig.
Kostar det så förväntar man sig en viss service. |
| Håkan64 |
Posted - 2019/06/25 : 14:42:09
FBK, som en del tillverkare beter sig skulle man tro att det är flera mils kö för att köpa deras produkter... |
| FBK |
Posted - 2019/06/24 : 16:03:39
Inte för att låta som en upprepande papegoja men detta har jag sagt många gånger, branschen glansdagar kommer sakta men säkert gå utför när alla 50-60 talister dör ut för det är där köpkraften finns. Dagens unga bryr sig varken om ljudkvalite och allt skal ju helst vara gratis ovanpå det. Var ju enkelt och titta på besökarna på Munchen mässan, hur många var under 40år..... Sedan har vi ju prisutvecklingen ovan på det, High End har ju blivit svindyrt. |
|
|
All Forums
Onkyo säljs
